『The Aquent Orange Book』は、マーケティングおよびデザイン分野における業界情報と給与調査レポートで、アジア太平洋およびヨーロッパ版が発行されています。1 年半ごとに世界 7 言語で発行される世界で最もカバー範囲の広い給与・採用レポートです。

米国内では、エイクエントは AIGA) および AMAと協力し、マーケティングおよびデザイン・プロフェッショナルの動向をテーマに、定期的に調査を実施しています。最も頻繁に取り上げているテーマは「私たちはどこまで創ればいいのか」です。

エイクエントは世界中で、お客様がマーケティングおよびクリエイティブ分野の人材を探し、管理するお手伝いをしてきました。これまで様々な出来事がありました。ぜひご覧下さい！

エイクエントの各種ブログでは、皆様のご質問にお答えし、マーケティングおよびデザイン分野のキャリアや人々そして動向に関するノウハウおよびアドバイスを提供しています。何かブログで取り上げてほしいテーマなどがありますか？何かディスカッションしたいことがありますか？

マーケティングやデザインの将来を左右するリーダーが提供するエイクエントのウェブキャストは、マーケティングやインタラクティブマーケティング、インタラクティブデザイン、グラフィックデザインのプロフェッショナル注目の話題を各種お届けしています。

エイクエントのホワイトペーパーは、マーケティングとデザインにおける複雑な課題を解決するための貴重なガイダンスを提供します。

Aquent Orange Book | マーケティング、コミュニケーション、クリエイティブ分野における給与調査・業界モニター | アジア | 太平洋版 2008-2009

The Aquent Orange Bookはマーケティング、コミュニケーション、クリエイティブ分野における最も包括的な給与調査・業界モニターです。今年、本調査はオーストラリア、中国、日本、韓国、マレーシア、ニュージーランド、シンガポール、台湾で行われました。

詳細な統計、トレンド分析、専門家の見解を掲載するAquent Orange Bookは、雇用主が採用に関する決断をする際に必要とされる情報を提供するものです。調査項目は従業員の在職期間、人材獲得戦略、給与上昇額、正社員・派遣社員の採用トレンド、社員定着化策、退職率、福利厚生、詳細な給与データを含みます。

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Wed, 10 Mar

KEEPING YOUR BRAND COOL IN A CRISIS

The name of the game is speed. With the insanely rapid pace of information on social media, keeping your brand intact by responding to consumer issues ASAP, or even before they happen, is absolutely essential. According to John Thomson, CEO...

Wed, 10 Mar

KEEPING YOUR BRAND COOL IN A CRISIS

The name of the game is speed. With the insanely rapid pace of information on social media, keeping your brand intact by responding to consumer issues ASAP, or even before they happen, is absolutely essential. According to John Thomson, CEO...

Wed, 10 Mar

Resumes: What's the 'GOS' about you?

Your resume is the key that can open the door to new opportunities and a bright future. A poorly written resume however is a sure-fire way of keeping that door firmly shut.One question I've been asked repeatedly over the years...

Mon, 08 Mar

DISCOUNT thru Tomorrow! JARED SPOOL & the Web App Masters Tour in San Diego (3/24-25)

I just saw Jared Spool speak again last week at the IxDA event onsite at Yahoo!, and he's honestly one of the most engaging speakers I've seen! He's uber knowledgeable about all things UX and has a fabulous way of...

Mon, 08 Mar

Don't Learn What You Need To Know

Say you are interviewing to be part of a multinational team. Or that your company needs to hire agencies across multiple countries. You know these conversations will be in English but you want to learn to say something in the...

Tue, 02 Mar

The Marketing's in the (Compostable) Bag

Since the 1990's SunChips have been Frito-Lay's healthy option for their snack line.For years, however, the brand never really seemed to take off. In fact, sales seemed to stall over time.Then a few years back, their brand team discovered that...

Tue, 02 Mar

Online For More Time

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Fri, 26 Feb

Calling in Sick

We all hate to do it.Okay....  Strike that.  MOST of us hate to do it.If you're like me, something drastic must be happening in order to pick up the phone, call the office and tell them that you're not coming...

Thu, 25 Feb

Domino's went all Starbucks on me

Yo Noid!  That's the first thing I remember about Domino's.  That and crappy pizza that could only be digested during a late night binge after a night of beer with friends.  So what was I thinking when I ordered 4 pizzas...

Mon, 22 Feb

Get a Haircut and Get a Real Job

Scene:  Me sitting in an interview.  In walks my interviewer who slightly resembles Steve Guttenberg from Police Academy - except my guy has a lazy eye.  And the questions begin:1:  Do I sing in the Shower?  (Ummmm.. Anyone who claims...

Fri, 19 Feb

How do you say konnichiwa in Chinese?

I was on a sales call not so long ago, visiting a large global ad agency. What was interesting was that I am American, the client was Japanese, and we were meeting in Taiwan. A late-comer to the meeting walked...

Thu, 18 Feb

Down Time

Heavy traffic on the way to work.  Answering phones.  Creating spreadsheets.  Conference calls.  Client meetings.  Trying to remember if I paid the credit card/cable/cell phone bills.  Keeping the office organized.  Keeping the desk organized.  Keeping myself organized.I put myself through...

Thu, 18 Feb

A Veritable Bounty of Events

Valentine's Day. Mardi Gras. Chinese New Year. Black History Month. President's Day.As far as months go, the especially short month of February seems to be pretty well packed.In case you hadn't scrolled that far down on this blog, or like...

Mon, 15 Feb

Aquent|AMA Webcast 2/18: Marketing Mix Models - maximizing marketing effectiveness in a changing environment

Thursday February 18, 2010 1 p.m. EST Presented by: Don Holtz, Co-Founder and President, Interlocking Analytics Register:  https://cc.readytalk.com/r/9fdg9fymv60n Marketing Mix Models have been used successfully for years at consumer package goods (CPG) companies to increase their marketing effectiveness and efficiency. The...

Fri, 12 Feb

Linchpins

The standard definition of a linchpin, according to The Free Dictionary, is "a pin placed transversely through an axle to keep a wheel in position".  Without the linchpin, a wheel could shake off the axle, spinning into oncoming traffic, undermining...

Fri, 12 Feb

Donations Add Up, Despite Little Trust In Texting for Relief

When it comes to Texting for Relief, the incredible figures the Red Cross is posting for its Haiti relief effort show that a lot of people are on board with this simple, easy-to-do donation process.But at the same time, many...

Mon, 08 Feb

Cover email 101: how to get noticed... in a good way

When job-seeker frenzy strikes, the cover email seems to suffer from either complete lack of attention ("I am a good fit for this job.") to copy-and-paste syndrome where candidates seemingly recycle the same jargon-laden blurb.  A cover email is...

Mon, 08 Feb

Free Flash Training!

Our friends over at the Rich Media Institute are in feeling in a generous mood these days and are offering two free online Flash courses this months to any and all takers.Through Feb. 15th, R. Blank's Comprehensive ActionScript 3 will...

Mon, 08 Feb

Free Flash Training!

Our friends over at the Rich Media Institute are in feeling in a generous mood these days and are offering two free online Flash courses this months to any and all takers.Through Feb. 15th, R. Blank's Comprehensive ActionScript 3 will...

Tue, 02 Feb

Does This City Make Me Look Fat?

Last month some interesting news rolled down the scientific pike: researchers from Columbia University and the City College of New York "say their calculation of the 'Quality-Adjusted Life Years' -- or 'Qalys' -- lost as a result of obesity is...

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