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2011 Trends in Marketing: Flexible Workforce Strategies

2011 Trends in Marketing: Flexible Workforce Strategies image
2011 Trends in Marketing: Flexible Workforce Strategies

As the number of marketing channels and media outlets continue to proliferate, organizations are asking more of their marketing departments. With marketers communicating across more channels and platforms, many organizations find that it is unreasonable for their teams to complete all of the necessary work in-house and are leveraging an external flexible workforce to address this challenge. This may encompass working with ad agencies, staffing agencies, and bringing in freelance talent.

Presented by: Aquent , Inavero

As the number of marketing channels and media outlets continue to proliferate, organizations are asking more of their marketing departments. With marketers communicating across more channels and platforms, many organizations find that it is unreasonable for their teams to complete all of the necessary work in-house and are leveraging an external flexible workforce to address this challenge. This may encompass working with ad agencies, staffing agencies, and bringing in freelance talent.

In this paper, we’ll share the findings of a recent survey of more than 500 marketing professionals, who identified some of the pressing challenges they’re facing and how they’re using a flexible workforce to their strategic advantage. What follows is a thorough examination of key strategies you should consider as you work to maximize your flexible marketing resources.

Nearly a quarter of marketing and creative work outsourced

Nearly two-thirds of marketing and creative teams leverage some form of an external workforce to help meet their marketing objectives. The two primary reasons organizations hire additional resources are to fulfill a need for specific subject matter expertise or to add capacity.

Read the full executive summary for this study.

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