BOSTON, MA (July 19, 2007) —Aquent, the world’s largest staffing firm specializing in solutions for creative and marketing organizations, announced today that its consulting group has launched an agency screening, review, and selection practice. Peggy Mitchell-King, a noted consultant with expertise in agency reviews, will lead the practice.
Aquent Consulting’s new practice builds on its parent company’s unparalleled experience supporting the staffing needs of creative and marketing organizations. The team’s proprietary methodology, known as the Aquent Affinity Index, leverages this knowledge to quantitatively model and predict future agent-client success — increasing the likelihood of a successful, enduring relationship. Mitchell-King, a seasoned marketing professional, brings both agency and client experience to the practice’s distinctive offering.
“Our clients take the agency screening, review, and selection process very seriously, since these relationships are critical to their success,” said Nina Eigerman, President of Aquent Consulting. “We anticipate great interest in our forward-looking, data-driven methodology and the new insights it will bring to an often subjective process.”
Mitchell-King added, “Aquent Consulting’s experience, methodology, and team will make our offering unique and valuable to clients. We look forward to helping organizations make better decisions as they screen, review, and select their agency partners.”
For over twenty years Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to staffing and services has helped thousands of companies - including two-thirds of the Fortune 500 and 90 of the Fortune 100 - build their internal marketing and communications capabilities. Last year we placed over 11,000 Aquent talent at more 3,000 companies. Aquent is headquartered in Boston, MA.
Aquent Consulting, a subsidiary of Aquent, helps companies increase their marketing execution capacity by aligning organization, processes, and systems. Since 2003, the group’s consultants have served major creative and marketing organizations on issues ranging from organization design and process re-engineering to technology implementation and change management. Bristol-Myers Squibb, Colgate-Palmolive, MetLife, and Philips are amongst the clients served by the team.