Aquent Aquent

New Aquent Podcast Mini-Series: Coordinating Print and Web Episode 1

New Aquent Podcast Mini-Series: Coordinating Print and Web Episode 1 image
New Aquent Podcast Mini-Series: Coordinating Print and Web Episode 1

In conjunction with the webcast we’re presenting today, I interviewed a few folks we work with and asked them how they coordinate their marketing messages and programs across a variety of media from print to web and beyond. I then created a three episode podcast mini-series of these interviews.

In this episode Dave Harrell, the Director of Advertising at Blue Cross Blue Shield of North Carolina, talks about some of the grassroots, infotainment marketing efforts that his group has undertaken recently. In doing so, he also discusses the processes they follow to keep messages and branding consistent from channel to channel and audience to audience.

Listen to Episode 1 below. You may download this podcast by “right clicking” (“control clicking” on the Mac) this link, Episode 1 MP3, or check out The Talent Blog Podcast feed.

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