Aquent and the AMA engaged the Dihedral Group to conduct a couple surveys asking marketers about salaries and hiring trends, as I mentioned in this post. Well, the findings have been analyzed, reflected upon, and transformed into a convenient white paper, "The Pragmatic Recession." There's a lot of interesting stuff in this document, but one thing that jumped out at me was the following: When hiring new marketers, managers are less concerned about depth experience and much more concerned about finding people whose skill-sets match their needs. While this makes sense on the face of it, I can't help but remind folks that when you hire somebody and it doesn't work out, it's rarely about their skills. On the contrary, it's all about fit.
Designers can have a profound impact on nonprofit organizations.