What's Inside

2025 Hiring Trends

Creative & Brand Design

Creative and design jobs are still thriving and showing overall growth in 2025, with an emphasis on adaptability, multi-disciplinary collaboration, and leveraging new tools and technologies. Creative professionals and designers are increasingly being expected to show strengths beyond their craft expertise and are being leveraged as strategic partners that drive brand value and overall business outcomes.

While designers and creative professionals can still expect to drive brand narratives, visual branding and identities, marketing assets, and other creative initiatives, the field is ever evolving as new technologies and roles emerge in the modern workplace. Everything from design collaboration tools to AI impacts how creative professionals are expected to function within their roles.

The craft and field are both evolving at a rapid pace, and while there is still high demand for creative and design professionals, the best way to stay competitive in the current market is to continue to learn how to utilize new tools and technologies and build a solid understanding of how design and creative impacts business outcomes.

Have an immediate hiring need and require the latest creative and brand design salary data? Use the Salary Guide to find salaries for in-demand roles including:

Marketing & Communications

How brands and companies show up in the world is more important than ever in 2025. Marketing and communications roles will continue to grow and evolve as both emerging traditional industries and companies vie for relevancy in competitive markets.

Technology continues to play an increasingly large role in the field, with data-driven campaigns allowing for greater personalization and targeting. New and existing distribution channels continue to expand reach and create a need for multifaceted marketers. Marketing and communications professionals will need to understand how to leverage new technology while maintaining brand identity and authenticity.

Marketing and Communications Teams will become more integrated as brand storytelling and outreach will have to stay cohesive across multiple channels and touchpoints. As new technologies become more prevalent Communications Teams will be leaned on to clearly and effectively communicate their benefit to an ever broader audience.

Have an immediate hiring need and require the latest salary data for marketing roles?

Use the Salary Guide to find salaries for in-demand roles including:

Experience & Product Design

UI, UX, and CX-related roles that connect online and offline touchpoints to improve customer experience and provide better products and services continue to grow as digitalization accelerates.

There is a growing demand for talents who can not only employ rapidly evolving technologies and tools, but also understand the overall customer experience and have the ability to think critically, propose and provide solutions. They must understand customer needs and design compelling experiences that create a stronger connection between the brand and the customer.

Experience Designers are also expected to be able to organize information and produce outputs using their creative skills, as well as to have solid business acumen and understand the impact of one's contributions on business outcomes.

Have an immediate hiring need and require the latest salary data for experience and product design roles? Use the Salary Guide to find salaries for in-demand roles including: