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Job Description:
Under the responsibility of the Head of Marketing, regarding his/her scope of work (Brand communication, Japan) :

– Responsible for prioritized orchestration of all its Brand Communication marketing topics (marketing plan incl. budget allocation) to achieve the brand & sales targets as brand function towards CM-C3-JP & all relevant NSC functions
– Responsible the Brand & Communication Marketing communication strategy.
– Responsible for the Campaign development
– Develops jointly with the Brand communication and Performance Steering manager annual digital communication strategy aligned with marketing strategy incl. annual, quarterly and monthly digital communication and social media plans.
– Handles Product Launch coordination, Overviews holistically the communication campaign management
– Handles holistic Campaign management from Briefing, Agency Exchanges, Implementation, Media buying
– Monitors the NSC Campaign Asset Creation/Development (NSC, Retail) , develops all creative and coordinates content related to the brand Japan website and social media.
– Ensures that all communication is aligned with the brand and CI conform.
– Conducts effective media buying with the allocated budget. Jointly with the Brand
Communication and Performance Steering Manager, Tracks, measures and analyzes
communication activities and media planning on a regular basis to ensure achievement of targets, to support retail sales and to ensure best use of budget.
– Leads agencies (media and creative agency).
– Correspond with AG for major model, campaign, project rollouts to ensure local needs are reflected.
– Communicate on marketing campaigns to dealers.
– Manage production and media budget


– University degree
– Work experience, Leadership experience
– At least 5 years Marketing activities, campaign management
– General marketing knowledge
– Knowledge of updated Digital innovations, new digital formats
– Excellent communication and organizing skills
– Fluent English and Japanese
– Understanding of the company and its brand.
– High interests in creatives.
– MS office (Excel, Word, PowerPoint, Access”









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